The Ordinary is a skincare brand that shows customers their true humble form, honesty and integrity through their products. The plan for this store would be to renovate it into a space with an industrial aesthetic matching the brand. This would fit the brand image of transparency using exposed skylights and bringing in a lot of natural light, taking the concept literally, while the rest of the store focuses on the use of black metal and white tiles for a sterile, industrial look.
The entire concept of this store relates back to movement and an ever-changing environment. The idea of the ever-changing store will be that layout of the store can be changed to fit the season or trend, making each visit for the customer a different experience each time. The shelves and tables are built with wheels allowing them to be placed wherever deemed necessary.
